Eastbay Performance Zone

Large Scale Touch Interface

Interaction Design · Visual Design

Project Description

DECORATING A VERY EXPENSIVE CAKE

Eastbay and Champs Sports collaborated to create a stimulating space in select stores. This space would feature the highest quality athletic gear and a large interactive touch screen meant to promote sales and increase Eastbay brand and product awareness.

Our internal marketing team worked with a development partner to create the interactive UI. My role, as the web designer, was to focus on the visual and interactive design based on a set of wireframes.

Twist

INCONSISTENT PRODUCT IMAGERY

Part of this project involved adding “hot spots” to each product detail page that, when tapped, revealed technical copy for a specific feature of that product. Each product type would have its own “hot spot” template with a set number of potential locations for the copywriters to choose from and populate.

Challenge: How do you create a “hot spot” template for a series of different sized and shaped products that is flexible enough to give the copy team enough potential options for each product and efficient enough to be quickly and easily built by the developers?

Solution

AN APPRECIATION FOR TEMPLATES

The outcome & what I learned

THE VALUE OF FACE TIME & TEAMWORK

Our team ended up with a flexible system for setting up “hot spots” for each product that allowed the copywriters to create appropriate and engaging technical descriptions of the products and could be built with the least amount of busy work for the developers.

My involvement with this project helped me really appreciate the value of communication and collaboration and striving towards the simplest solution possible. I was very thankful for the copy team finding the time to help me create our “hot spot” templates and I know the developers were thankful for us finding a solution that didn’t require them to build each individual “hot spot” for the 50+ featured products.

Landing Page - Filters Open

Search Results - Filters Expanded

Product Detail Page - Search Results Open

Product Detail Page - Hot Spot Expanded

Size Selection Overlay

Cart Overlay

Order Confirmation Overlay

eastbay performance zone

Located in various Champs Sports stores

First 4 stores located in St. Petersburg, Minneapolis, Milwaukee, and Sacramento
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